Inspiring social responsibility with creativity
Applying creativity to business and social welfare
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Category: | Organizational Culture |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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DESCRIPTION
The main objective is to teach that creativity not only can be used to increase sales, but can also be applied in the most social aspects all over the company: social responsibility. It is interesting to note that although many people tent to associate social responsibility to the environment, this concept covers a much broader spectrum. The organization should not only collaborate with the environment (green companies) through recycling or less pollution, or donating money to non-profit foundations. Corporate social responsibility also means preventing society from corruption in thinking and helping to maintain or improve the citizens’ welfare.
LEARNING OBJECTIVES
- To know what is Creative Social Responsibility
- To become familiar with techniques that encourage creative approach to social responsibility
- To learn how to build a sustainable strategy, creative and responsibleGeneral Managers, Managers, Department
IN THIS COURSE YOU LEARN TO
- The following skills for creativity in corporate social responsibility will be developed:
- To learn techniques that facilitate the implementation of creativity in the corporate social aspect
- To learn in the use of creative social responsibility as a competitive advantage and a success factor in differentiation from other companies
- Rethinking business strategy
- In addition to go deep through into examples and case studies that illustrate this way of doing