New strategies according to the product’s life-cycle
To create an innovative strategy once the phase of product has been analyzed
 |
Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
|
 Print file in PDF |
DESCRIPTION
Everybody knows that marketing strategies are key to the development, launch and later monitoring of a product. However, not every stage must be managed in the same way, each one of them has a different purpose and deserves a personalized strategy. In this module we will learn to understand the needs of the stage where the product and / or solution is; and to find, through innovation, new possible strategies. The main objective is to promote innovation in marketing strategy. But only after the requirements of each stage in the life cycle have been understood, we will be able to make the most of each stage of our product or solution. This new approach will help us to create or enhance a competitive advantage.
LEARNING OBJECTIVES
- To get an innovative and different marketing approach
- To foster our competitive advantage
- To conduct a strategy adjusted according to lifecycle
IN THIS COURSE YOU LEARN TO
- To understand the different approaches in our product’s life
- Learning to detect and identify potential opportunities through the life cycle
- To replan the marketing strategy
- In addition, to go deep through examples and real case studies that illustrate this way of doing