From the ideas to the business concept
The shift of creative ideas into specific viable projects
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Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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 Course access |
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DESCRIPTION
Just as no one would jump into a pool with no water, no one should make a product without a previous analysis. The chances of success increase exponentially when we use analytical tools to study the probability of turning an idea into a profitable reality in business. There are two basic tools that help to assess the suitability of ideas and projects: Prototyping: it allows to test, improve and eventually develop them to turn them into viable business concepts. If only on paper, to make a prototype let us to try and improve the use of any kind of product or even service; Business Case: document detailing the most important aspects for the development of a project. It is the best way to analyze the implications of its implementation. Both tools are illustrated with case studies in order to make easier the method application to real business situations.
LEARNING OBJECTIVES
- How to go from a simple idea to a business useful and workable business
- To understand the different tools for project valuation
- To develope the necessary skills for viable projects
- The ultimate aims are to be able to design a prototype, test it, improve it and eventually develop it to turn it into a viable business concept
IN THIS COURSE YOU LEARN TO
- The necessary tools to assess an innovative business proposal