Creativity in social networks, a powerful sales tool
Research techniques to improve online communication
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Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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DESCRIPTION
The main objective consists of offering better sales, a better understanding of the customer’s needs and, ultimately, a better business strategy. For all that, we will study the new tools offered by social networks to conduct market research and analyze the consumers’ behaviour from a new approach. Indeed, there are a series of very powerful techniques that can be used thanks to the popularity of social networks. Strategies to generate awareness and create impact among consumers will be also discussed, as well as tools attempting to modify the consumers’ behavior toward a sector, a brand or a product.
LEARNING OBJECTIVES
- To know the new marketing trends
- To understand the consumer’s behavior
- To make simple research tools become familiar
- To create brand notoriety on the network
IN THIS COURSE YOU LEARN TO
- The following competences for creativity in social networks will be developed:
- Learning to use the available tools efficiently
- Learning to detect and identify potential opportunities through social networks
- To redefine the sale strategy
- In addition, to go deep through exemples and real case studies that illustrate this way of doing.