A paradigm shift in the business culture: Open Innovation
An external approach to innovation in organizations
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Category: | Organizational Culture |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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 Course access |
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DESCRIPTION
Traditionally, companies have managed innovation in a closed form (Closed Innovation); through this system, research projects are managed exclusively with the knowledge and resources from the organization. According to this classical model, projects can only start within the company and end in its own market. However, with the Open Innovation model, projects can arise both inside and outside the company, they can be incorporated in both the beginning and intermediate stages of the innovation process, and can reach the market by the company itself or through other companies (patent licensing, technology transfer, etc.). Open Innovation, a term coined by Professor Henry Chesbrough, is a new innovation strategy under which companies go beyond the organization’s internal boundaries and where cooperation with external professionals becomes a key role.
LEARNING OBJECTIVES
- To know the term Open Innovation and its benefits
- To Know the "Not invented here" syndrome
- To understand how to turn Closed Innovation to Open Innovation
- To understand the innovation process and its stages, and the intervention of Open Innovation at every stage
- To understand how to manage Open Innovation efforts in five areas: organization, external relations, culture, tools, processes and incentives
IN THIS COURSE YOU LEARN TO
- To develop an appropriate Innovation strategy that integrates Open Innovation and R & D
- To manage Open Innovation in different business areas: organization, external relations, culture, tools, processes and incentives
- To conduct the change of Closed Innovation to Open Innovation
- To manage Patents, Licenses, etc..
- To establish a system of collaboration between companies to share ideas.
- To go deep through examples and real case studies which illustrate this new paradigm