Innovation techniques based on customer
Keys and techniques for innovation to succeed in the market
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Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |   ´  |
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DESCRIPTION
Customer are the company’s greatest treasure. Although it may seem a paradox, customer participation as an active part of the innovation process is very low.
Research and technological development are the business activities that take more prominence in the companies’ messages and strategies. However, for their business competitiveness, to innovate from customers is a key success factor. But how must it be done?, What factors should be considered?, Are there any specific techniques?, What part of the innovation process is the customer’s more efficient participation?
LEARNING OBJECTIVES
- Learning to create new value proposals from the client
- To learn techniques to detect new opportunities from the customers’ perspective
- To turn problems into new surprising opportunities and add value to the commercial offer
- To renew the outlook of the markets targeted by the company and increase the development opportunities
- To develop an innovative image before customers to boost their confidence and income
- To focus team creativity on market priorities
IN THIS COURSE YOU LEARN TO
- To renew the outlook of the markets targeted by the company and increase the opportunities of business development
- To observe customer’s reality from their perspective of action