Innovating with new technologies
2.0 means: another format to innovate
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Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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 Print file in PDF |
DESCRIPTION
The course aims to provide the basic knowledge about new technologies, with particular stress on their use for online marketing, boosting the company's presence on the network and ultimately, to get more leads that become actual customers. For that, there is an introduction to the new concept “web and 2.0 tools”, coined in the XXI century, which is characterized not only for running through the Internet's digital channel, but it is also distinguished especially by promoting the interaction and flow of communication with the client bidirectionally. Specifically, we will go around the most used and essential tools at present: Google Analytics, Guest Blogging, Twitter, Facebook, Guerrilla marketing and QR codes. In the same way, we will also go deep through how to improve our position in the network, offering techniques and best practices for optimization in search engines.
LEARNING OBJECTIVES
- To share the basics concept about online marketing and the 2.0 means
- To introduce the available tools and mechanisms to make us known and get more leads
- To understand the consumer’s online behavior and detect insights
- To understand how to combine innovation and new technologies
- To facilitate the development of an online marketing strategy in order to give a boost to the web presence and increase the number of leads
IN THIS COURSE YOU LEARN TO
- To know all the tools and opportunities to boost online presence through the use of 2.0 Web
- To leave the preconception that social networks, Internet, blogs and other online resources only belong to the entertainment side
- To increase the operational capabilities of the available tools to design an effective marketing strategy
- Learning to manage the digital profile: the company’s image is not only in physical stores or offered products, now it can also be found in their website and online presence