From the idea to consumer
How to go from ideas to concepts interesting for the consumer
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Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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 Course access |
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DESCRIPTION
A concept is just a developed idea but with the necessary nuances to become interesting for the consumer. By answering several questions: for whom?, for what?, Why? ... the transformation of an initial idea into a concept starts. In this module it is analyzed the importance of developing the concept in the innovation process. The different methodologies searching the same aim are also shown: to develop an idea and get, through creative and visual techniques, a unique and differential concept that is made up by the essential steps to transform an idea from the consumer's eyes.
LEARNING OBJECTIVES
- To understand the innovation process as a whole
- To know the basic methodology for going from an original idea to a business concept interesting for the consumer
- To learn the techniques for creating and improving ideas
- This module’s ultimate objective is to realize the great importance of developing the concept in the innovation process. The different explained methodologies search the same aim: to develop an idea and get, through creative and visual techniques, a marketable concept unique and differential
IN THIS COURSE YOU LEARN TO
- To define the concept itself and its potential usefulness
- To develop the concept elements to make it interesting at consumer’s eyes
- To differentiate a good concept from the one which is not
- To apply various methods to create concepts through practical cases