Coupa Café: where start-ups meet, work and test products (Forbes)

Coupa Café is located in Palo Alto, California and it apparently looks like a common café. Nevertheless, for some time now its capacity is always almost complete. ¿The reason? Coupa Café has become a space where start-ups test the viability of its products before launching them into the market.

Usually, in Silicon Valley, the big technological companies, the venture capital companies or the Business Angels are the ones who traditionally help start-ups in its process of development and for getting the most of themselves. But it has been demonstrated that the local business can also help, as it would be at businesses such as Coupa Café where the product will be used.

In addition, for Coupa Café the fact of help the start-ups testing its products hasn’t gone unnoticed. Nowadays, it is difficult to find a free table, and the biggest companies in the sector have also been seen in the shop looking for new business ideas.

To establish a good contact net and test the new products are two unavoidable facts for every entrepreneur. Consequently, the idea of places where both activities can be developed at the same time seems very useful. This business model should be exported to other countries where the entrepreneurship rate was elevated, do someone want to do it? 

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Companies which achieve to take off thanks to the ideas (Expansión)

In order to turn creativity into money, it is necessary to transform it to innovation, a concept which only the most profitable companies can raise. Running is no longer an activity to disconnect and give up the pressure, as mobile devices  include programs which help measuring the exercise performance.

“Nike keeps improving its popular iPhone application by adding a GPS medium. This advertising is an example of companies which have innovate by means of an alliance which allows them to increase its result account, because what do a pair of trainers and technology have in common? Nike and Apple have found the relation which took them to participate in the same race, but with a different number. “Creativity means to join ideas which weren’t linked before.  Innovation means putting those ideas into practice”, claims Juan Carlos Cuberio, Eurotalent’s president. “Innovation is the part which generates revenues”, adds Javier Rovira, Know How’s associate director and professor at ESIC. Fernando Trías de Bes, professor at ESADE and co-author of “Winning at innovation” together with Philip Kotler, specifies that “in the business world, innovation is impossible without creativity. But creativity without innovations is useless and sterile, because it doesn’t produce relevant issues”

This article highlights the need of innovating in order to take profit of creativity.  That is, creative ideas must be put into practice by innovation. Creativity mans to join ideas which weren’t linked, and innovations means to put them into practice. Consequently, it is important not to forget those concepts when transforming ideas into business concepts.  

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Monster High: The salvation of the giant Mattel (Expansión)

Faced with the threat of MGA Entertainment supremacy,  the company Mattel has created the Monster High. This friend group so similar to the Bratz, has revolutionized the market this Christmas, it has gained the recognition from the whole toys world and has got the glory back to Mattel. It is an example of how in a crisis situation, some companies make the best of themselves and create what seemed impossible in the past."

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